What is a hot button?

What is a hot button?  In marketing, a hot button is the idea that is most important to your customer or prospect.  It’s “the thing that keeps your customer up at night.”  It’s the problem that they can’t solve.  The challenge that they can’t figure out. What is a hot...
Networking for the Introverted and Awkward

Networking for the Introverted and Awkward

When I first opened my travel agency, I was on the hunt for new local clients, as any new business owner would be. What made it more difficult for me was that I was a recent transplant to Fairfield County, so I didn’t have the same local network that I had in my...
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