This Wedding is coming up – what do I wear??

Top Tips for Male Guests to Dress Appropriately and with Confidence at Your Next Wedding  1.  Do not overshadow the groom, either in formality boldness or accessories.  This is their time to shine and it will appear disrespectful if you come looking like a beacon in...

What is a hot button?

What is a hot button?  In marketing, a hot button is the idea that is most important to your customer or prospect.  It’s “the thing that keeps your customer up at night.”  It’s the problem that they can’t solve.  The challenge that they can’t figure out. What is a hot...