Networking isn’t like a gumball machine

How do you think the Stamford Business Network works?  Do you only spend your time with the people who can give you referrals?  Do you only look for referrals for the people who are sure to pay you back?  Are you looking for that well known phrase, a “Quid Pro Quo”?...

What is a hot button?

What is a hot button?  In marketing, a hot button is the idea that is most important to your customer or prospect.  It’s “the thing that keeps your customer up at night.”  It’s the problem that they can’t solve.  The challenge that they can’t figure out. What is a hot...
Skip to content