TALES FROM THE ROAD
What is a hot button?
What is a hot button? In marketing, a hot button is the idea that is most important to your customer or prospect. It’s “the thing that keeps your customer up at night.” It’s the problem that they can’t solve. The challenge that they can’t figure out. What is a hot...
The Importance of Networking and Relationship Management in Real Estate
As a real estate broker, meeting new people, keeping in touch with those already in my sphere of influence and developing and curating long term relationships are the core functions of developing new business. But just as importantly, networking and relationship...
Networking for the Introverted and Awkward
When I first opened my travel agency, I was on the hunt for new local clients, as any new business owner would be. What made it more difficult for me was that I was a recent transplant to Fairfield County, so I didn’t have the same local network that I had in my...
How Does Business Networking Work?
I am often asked, “How does business networking work?”. The best way I know to answer this question is to relate an experience I had just recently. I was working a new client, asking lots of questions about her medical practice, and gathering ideas that would be used...
How to Create a Tagline that Works
Trying to Create a Tagline? Most companies do. But the tag lines that most companies use don’t really do anything for them. How about yours? Create a Tagline that Works How many time have you see a tagline that just takes up space? Like “Serving the community since...
Are You Missing This Free Marketing Opportunity?
Is your email address a marketing tool? I don’t mean the emails that you send. I mean the email address. Far too many business people have an email address which includes an email domain such as “Hotmail.com” or “Yahoo.com.” They’re free, they’re easy, and they’re...
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